Cath Kidston
2013 Newsletter Campaign

To celebrate the 30th anniversary of Casio's iconic watch brand – G-Shock, a limited edition publication was created and then individually signed by the founder, Kikuo Ibe. Content for the publication was inspired by the four brand pillars – art, fashion, music and sport, and included items such as: a timeline of watches from the birth of G-shock right up until today, details on the brand's collaborations with iconic fashion personalities, and a look at the progression of popular culture over the last 30 years, that has both inspired and and been inspired by the evolution of G-Shock.



Agency: Pencil
Art Direction: Cat Howard
Produced in collaboration
with: Edward Webb
Nov 12