Jack Wills
Proper British Summer

Art direction and design of a fun folded poster to bring Jack Will's summer 14 campaign – 'Proper British Summer' to the customer. Inside can be found: a JW summer product edit, 'How To Talk Proper' – a glossary of British slang words and a hand drawn map of the UK by illustrator Emily Robertson. Neon pink and cobalt blue were used liberally to lend a super summery vibe and encourage JW customers to pin the poster up on their bedroom walls.


Agency: Pencil
Illustration: Emily Robertson
Apr 14